Global Statistics on Skin-Whitening: How Big Is the Issue?

Skin-whitening is not a small or niche practice, it is a global phenomenon affecting millions of people, especially in Asia, Africa, and parts of the Middle East. Recent international surveys have shown that nearly one-quarter of young adults worldwide have used skin-lightening products within a single year. This includes both men and women, though usage is significantly higher among women due to heavier social pressure. These numbers reveal that skin-whitening is far more common than many people assume.

In South Asia, particularly India, Pakistan, Sri Lanka, and Bangladesh, the industry is massive. Advertisements for fairness creams routinely appear on television, in stores, and across social media. For decades, these products have been marketed as essential for success, marriage prospects, and confidence. Despite growing criticism, companies continue to target young audiences with promises of transformation and improvement. As a result, millions of people across the region still feel compelled to buy these products.

In many African countries, skin-bleaching is also widespread. Studies from Nigeria, Senegal, Kenya, and South Africa indicate that anywhere from one-third to three-quarters of women have used skin-lightening creams at some point. In some areas, low-cost and unregulated products make the problem more dangerous, as harmful chemicals are more common and often used without medical supervision.

Globally, the skin-lightening industry is estimated to be worth billions of dollars and growing every year. This growth shows how deeply colorism continues to influence societies around the world. By sharing these statistics, Nīla aims to highlight that skin-whitening is not just a personal choice, it’s a widespread social issue rooted in inequality, marketing manipulation, and internalized bias.